When given the chance to lead a marketing campaign, you might feel excited about it. You have tons of ideas in mind, and you want to find a way to transform them all into an actual campaign. Unfortunately, you know that you are working with people who might resist change. They worked with several successful campaigns in the past, and they will most likely stick with the ones they think would work. They have a template for what works, and they will tell you to back down if you decide to introduce something new.
If you believe in your ideas and you know they will work if, given a chance to shine, you need to be assertive. You cannot allow someone running the team to tell you that your ideas do not matter and will most likely fail. These tips will help you to push for a campaign even if everyone else around you does not believe it will work.
Present everything in detail
When you want something to happen, you need to take the right steps to tell everyone your vision. The problem is when your ideas are abstract, and there is nothing for people to assess. They might say that your ideas sound great, but in reality, they will not work. However, if you present them with details, they will start to change their mentality. They have no choice but to scrutinise the details and find potential flaws. Unless they can do that, they cannot just reject your proposal.
Be ready to answer questions
Once you are ready with your plans, you need to present them to the other members of the marketing team. They will most likely throw questions at you regarding the presentation. Some of them might ask questions to pull you down, while others have genuine concerns about the success of the campaign. Either way, you need to prepare yourself to answer these questions and convince people that you have it in the bag.
Instead of talking in abstract concepts, you need to show clear examples. For instance, if you wish to use wide roller banners for advertising because you think this seemingly outdated idea will work, you need to show soft designs to let everyone realise how excellent they will look once finished. You can collaborate with experts in your team to come up with fantastic designs that are irresistible.
Talk about cost-effectiveness
If you are presenting your ideas to the executives in the business, they might not care much about how you intend to roll out the campaign as long as you guarantee that it will be cost-effective. No one wants to use a campaign that is very expensive but does not guarantee to bring high returns. If you tell them that you already tested people’s reaction to the advertisements, it could help you during your pitch.
Do not let anyone prevent you from pushing a plan if you are confident it will work. There will be naysayers regardless of what you present. You might as well aim for the stars and prove everyone wrong.